Commerce / MAKE Interactive and ZUID Creatives
Headless Commerce and Editorial Platform
Headless commerce and editorial platform work across Gatsby, BigCommerce, Optimizely, Netlify, SEO, localization, and marketing workflows.
- headless-commerce
- cms
- seo
- gatsby
- bigcommerce
Problem
The delivery or product-system constraint that made the work necessary.
Premium commerce and editorial sites need buying journeys, content operations, SEO foundations, and performance to reinforce each other rather than compete.
Role
Where I sat in the implementation and decision-making loop.
I delivered full-stack and frontend work across headless commerce, CMS, SEO, localization, and marketing platform concerns.
Decisions
The architectural and product choices that carried the outcome.
Connected product content, route structure, metadata, and buying journeys so editorial work supported search and conversion.
Kept the frontend architecture focused on performance, maintainability, and clear content ownership.
Modeled localization, store-finding, and campaign surfaces as product workflows rather than isolated pages.
Outcome
The practical result of the work once the main implementation decisions were in place.
The work supported a more maintainable commerce/editorial platform with stronger SEO foundations, clearer content workflows, and better customer journeys.
Proof points
Signals that show what changed, what shipped, or what got easier to sustain.
- Worked across Gatsby, BigCommerce, Optimizely, Netlify, WordPress, SEO, performance, and localization concerns.
- Supported content-heavy commerce experiences where marketing velocity and product quality both mattered.
- Tied technical implementation to customer journeys, content operations, and search visibility.