Founder and Principal Consultant
Stack Market Labs
2023 - Present
Advising and delivering focused platform, frontend, automation, and operations work for teams that need clearer systems and safer delivery.
About
I build, modernize, and stabilize production web platforms across commerce, publishing, SaaS, internal tools, and content-heavy systems.
I work across frontend architecture, platform foundations, content modeling, and delivery systems. The throughline is clarity: make the system easier to extend, easier to reason about, and less expensive to change under pressure.
Most of my work sits where delivery slows down: route structures that drift, content systems that stop fitting the product, release paths that feel unsafe, or shared abstractions that are now hiding more than they help.
The themes that show up most often in my consulting and implementation work.
Recent roles that shaped the platform, publishing, and commerce work shown across the site.
Stack Market Labs
2023 - Present
Advising and delivering focused platform, frontend, automation, and operations work for teams that need clearer systems and safer delivery.
IONA Commerce
2024 - 2025
Supported localized commerce storefront work across Next.js, Sanity, commercetools, performance, testing, and revenue-critical journeys.
X-Team / News Corp Australia
2023 - 2023
Modernized high-traffic publishing systems, templates, React modules, quality checks, and release workflows for media brands.
Epic Design Labs / MultiplyMii
2020 - 2023
Led and built full-stack SaaS, SEO analytics, crawler, dashboard, infrastructure, observability, and delivery systems.
MAKE Interactive / ZUID Creatives
2019 - 2020
Built headless commerce, CMS, SEO, localization, and marketing platform work across modern frontend and WordPress systems.
Infosoft Studio
2014 - 2018
Built and maintained accessible, secure, and maintainable WordPress publishing systems for public-sector and organizational sites.
A mix of earned credentials and current upskilling tracks that support the work.
frontend
Earned proof point
frontend
Earned proof point
platform
Earned proof point
architecture
Earned proof point
The rules that matter most once a codebase or team starts to grow.
Design the system before polishing the screen.
Make abstractions earn their place.
Treat performance and accessibility as product quality.
Automate checks that protect important releases.
Document decisions so teams can maintain the work.
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