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About

A senior engineer focused on systems that stay clear under growth.

I build, modernize, and stabilize production web platforms across commerce, publishing, SaaS, internal tools, and content-heavy systems.

I work across frontend architecture, platform foundations, content modeling, and delivery systems. The throughline is clarity: make the system easier to extend, easier to reason about, and less expensive to change under pressure.

Most of my work sits where delivery slows down: route structures that drift, content systems that stop fitting the product, release paths that feel unsafe, or shared abstractions that are now hiding more than they help.

Focus areas

The themes that show up most often in my consulting and implementation work.

Full-stack Platform Engineering Commerce and CMS Architecture Performance and Release Reliability Testing and Quality Systems Technical Leadership Accessibility and SEO

Experience timeline

Recent roles that shaped the platform, publishing, and commerce work shown across the site.

Founder and Principal Consultant

Stack Market Labs

2023 - Present

Advising and delivering focused platform, frontend, automation, and operations work for teams that need clearer systems and safer delivery.

Full Stack Developer / Consultant

IONA Commerce

2024 - 2025

Supported localized commerce storefront work across Next.js, Sanity, commercetools, performance, testing, and revenue-critical journeys.

Senior WordPress Engineer

X-Team / News Corp Australia

2023 - 2023

Modernized high-traffic publishing systems, templates, React modules, quality checks, and release workflows for media brands.

Team Lead / Senior Full Stack Engineer

Epic Design Labs / MultiplyMii

2020 - 2023

Led and built full-stack SaaS, SEO analytics, crawler, dashboard, infrastructure, observability, and delivery systems.

Full Stack Engineer / WordPress Developer

MAKE Interactive / ZUID Creatives

2019 - 2020

Built headless commerce, CMS, SEO, localization, and marketing platform work across modern frontend and WordPress systems.

WordPress Engineer

Infosoft Studio

2014 - 2018

Built and maintained accessible, secure, and maintainable WordPress publishing systems for public-sector and organizational sites.

Certifications

A mix of earned credentials and current upskilling tracks that support the work.

frontend

Frontend Architecture

Earned proof point

frontend

Design Systems

Earned proof point

platform

Platform Engineering

Earned proof point

architecture

Content Modeling

Earned proof point

Working principles

The rules that matter most once a codebase or team starts to grow.

Design the system before polishing the screen.

Make abstractions earn their place.

Treat performance and accessibility as product quality.

Automate checks that protect important releases.

Document decisions so teams can maintain the work.