The senior engineering profile behind the work.

Lead an independent consulting practice focused on platform modernization, operational tooling, release safety, and product engineering work across live business systems.

• Led software development across 3 simultaneous client projects spanning 4 business domains, supporting 3-4 monthly releases without disruptive rewrites.
• Overhauled event-driven workflows with replay tooling and resolved 15 critical payment reconciliation issues within the first month of one engagement.
• Modernized 6 legacy admin workflows with automated tests, CI gates, and release checks, cutting critical post-release bugs by 50%.

Delivered localized commerce storefront work across Next.js, Sanity, and commercetools with emphasis on revenue-critical flows, performance, testing, and CMS alignment.

• Delivered PLP, PDP, cart, checkout, and account flows for a localized storefront across 35+ online markets.
• Tightened validation, retry behavior, and server-side pricing checks across 4 revenue-critical funnels, reducing recurring checkout and promotion support load by 20% to 35%.
• Applied ISR and route-level code splitting on PLP, PDP, and campaign templates, lifting Lighthouse scores by 8 to 12 points and reducing LCP by 15% to 25%.

Modernized WordPress VIP publishing systems for high-traffic media brands, improving React modules, performance, release confidence, and developer onboarding.

• Modernized WordPress VIP plugins and blocks with refactoring and Webpack builds, trimming asset payload by 10% to 20% across 2 high-traffic publishing brands.
• Engineered reusable React-based video modules that improved mobile storytelling and increased video play rates by 15%.
• Established PHPUnit, Cypress, and CI gates across critical publishing flows while reducing release and support friction by 20% to 30%.

Led architecture and full-stack delivery across multi-tenant SaaS, SEO analytics, GraphQL product systems, and headless commerce platforms.

• Directed system architecture and code reviews across three teams, improving code quality scores by 15% and cutting critical bugs by 45%.
• Led the AWS-backed delivery of a multi-tenant SEO platform handling millions of URLs monthly, lowering crawl intervention by 40%.
• Defined headless commerce architecture across BigCommerce, Optimizely, and Gatsby.js, lifting Lighthouse scores by 8 to 15 points and cutting editorial handoffs by 30% to 50%.

Built WordPress and full-stack product systems across performance optimization, CRM integration, reusable React modules, and content-heavy platform work.

• Strengthened WordPress performance with Redis, CDN, and asset optimizations, improving cache efficiency by 15% to 30%, Lighthouse by 10 to 18 points, and LCP by 15% to 30%.
• Replaced manual CRM handoffs with a Salesforce integration using WordPress REST API endpoints, queued sync, retries, deduplication, and admin logs, reducing common sync intervention by 40% to 60%.
• Developed 15 reusable React SaaS modules for authentication, user profiles, and data visualization, improving maintainability and team velocity while pushing test coverage to 90%.

Delivered scoped freelance web work across Hugo static sites and targeted Shopify storefront customizations with an emphasis on maintainable implementation.

• Delivered freelance web work across Hugo static-site builds and scoped Shopify customizations during the same engagement window.
• Used reusable templates and partials to support maintainable page delivery and faster repeated implementation across content-driven pages.
• Extended Shopify behavior through targeted storefront changes without pushing the client into unnecessary platform rework.

Built reusable WordPress solutions for property-focused websites with plugin architecture, Gutenberg blocks, search behavior, and map-based discovery flows.

• Built reusable WordPress solutions for property sites, including a domain-specific plugin with AJAX and REST endpoints, Leaflet.js maps, and Gutenberg blocks.
• Improved editor self-service and reduced repeated bespoke build work through reusable block patterns and a shared theme foundation.
• Helped make property search and map-based discovery faster and more repeatable across multiple client deployments.

Supported distributed website delivery across frontend implementation, hosting operations, amendment cycles, and client reporting in a remote UK-time workflow.

• Supported distributed website delivery across hosting operations, frontend implementation, and client amendment cycles in a UK-time workflow.
• Handled recurring PSD-to-web implementation and revision work while maintaining structured daily reporting on blockers, output, and support needs.
• Kept infrastructure-side setup, domain work, and page delivery aligned so operational tasks did not become launch blockers.

Built and maintained long-lived WordPress systems for public-sector websites, with strong emphasis on accessibility, security, SEO, and maintenance automation.

• Raised accessibility scores by 10 to 20 points with WCAG-aligned patterns across priority public-information templates.
• Reduced manual maintenance by 20% to 35% through role reviews, reusable modules, and WP-CLI automation.
• Lowered outage and support friction by 20% to 30% while improving consistency across long-lived government portal workflows.