SaaS / Epic Design Labs and MultiplyMii
SEO Analytics Platform
A multi-tenant crawler and monitoring platform spanning dashboards, Django APIs, PostgreSQL, Go workers, AWS, observability, and CI/CD.
- saas
- django
- aws
- observability
- ci-cd
Problem
The delivery or product-system constraint that made the work necessary.
A multi-tenant SEO analytics product needed reliable crawling, dashboards, async processing, alerts, and deployment workflows without turning operations into manual recovery work.
Role
Where I sat in the implementation and decision-making loop.
I led and implemented full-stack product, backend, worker, infrastructure, observability, and release workflow work across the platform.
Decisions
The architectural and product choices that carried the outcome.
Modeled crawl jobs, retries, dashboards, and alerts as operational product workflows instead of only backend tasks.
Used explicit service boundaries across frontend, API, worker, database, infrastructure, and monitoring concerns.
Invested in CI/CD, observability, and documentation so the system could be operated and extended with lower delivery risk.
Outcome
The practical result of the work once the main implementation decisions were in place.
The platform work improved the product's ability to crawl, monitor, report, and recover through clearer architecture and stronger operational feedback loops.
Proof points
Signals that show what changed, what shipped, or what got easier to sustain.
- Worked across Next.js, Django REST Framework, PostgreSQL, Go workers, AWS, Terraform, Docker, Sentry, CloudWatch, and CI/CD.
- Connected dashboards, async processing, retries, alerts, and monitoring into one operational product model.
- Provided technical leadership and delivery planning across product and platform surfaces.